VISIT is a destination tech platform that brings together everything hospitality and experience operators need to be efficient, profitable, and to create guest experiences no one else can. 

Our products empower operators across Europe and beyond — from booking and distribution to payments, operations, and guest experience. 

About the Role

As a Customer Marketing Manager, you will drive customer and product marketing initiatives that increase product adoption, retention, advocacy, and expansion across VISIT’s customer base.

You will translate product value into clear customer-facing messaging and go-to-market programs that strengthen relationships and help customers get the most out of our platform.

The role is part of the Marketing team and works closely with Customer Success, Sales, Product, and Partner teams to deliver adoption initiatives, customer engagement programs, and expansion campaigns.

By surfacing customer success stories and enabling product usage, you will help strengthen customer relationships while supporting upsell and cross-sell opportunities across VISIT’s markets and verticals.

This is a fixed-term position for approximately one year, covering a maternity leave, with the possibility of extension.

What You Will Do

• Own and manage customer lifecycle communication and engagement programs across VISIT’s customer base.

• Develop customer marketing initiatives that drive product adoption, retention, advocacy, and expansion.

• Create enablement content and best-practice materials that help customers understand and successfully use our platform.

• Collaborate with Sales and Customer Success teams to support upgrade, cross-sell, and expansion initiatives.

• Develop customer stories, case studies, testimonials, guides, and success assets that highlight customer outcomes and product value.

• Plan and execute partner marketing campaigns and materials in collaboration with the Partner function.

• Manage customer-facing communication channels such as newsletters, webinars, and product update announcements.

• Build customer lifecycle journeys and campaigns that support education, adoption, cross-sell, and advocacy.

• Measure engagement and the influence of customer marketing activities on expansion opportunities and pipeline.
   

Who You Are

• You have a Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Experience working with customer marketing, lifecycle marketing, or similar customer engagement roles.

• A strong understanding of SaaS adoption journeys and how customers adopt and expand their use of digital platforms.

• Strong communication and content development skills, with the ability to translate product value into clear and compelling messaging.

• Experience collaborating cross-functionally with teams such as Sales, Customer Success, Product, and Marketing.

• Structured and proactive professional who enjoys building customer engagement programs that create measurable impact.

• A collaborative team player who works effectively across teams and functions.

• Curious, customer-focused, and motivated by helping customers succeed and grow with our platform.

• Someone who continuously seeks opportunities to improve processes, messaging, and customer engagement.

• Strong organizational and project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously.

• Comfortable working in a fast-paced environment and balancing several projects and priorities at the same time.

• Experience working with marketing automation or CRM tools such as HubSpot is considered a strong advantage.

• English proficiency, minimum B1 level, is required for this role.

Why VISIT? 

At VISIT, we value a unique blend of professionalism, curiosity, and passion. We look for people who combine confidence with humility, enjoy solving complex challenges, and are motivated by building sustainable, future-proof solutions for the travel industry. 

What you can expect: 
– A culture that supports learning, collaboration, and continuous improvement 
– An international environment with colleagues across more than 10 countries 
– Work that directly contributes to better experiences for operators, partners, and guests 
– A company that strives to be reliable, helpful, and constantly improving — with grit and a smile on our faces 

Location & Ways of Working 
– Hybrid
– Primary office location: Gothenburg

Interested? 

We’d love to hear from you!
Apply now and join us in building the future of destination tech together. 

About VISIT 

VISIT is a destination tech platform that brings together everything hospitality and experience operators need to be efficient, profitable, and to create guest experiences no one else can. 
 
Founded in 1999 and headquartered in Gothenburg, Sweden, VIST Group has grown into a team of 350+ employees across more than 10 countries. We describe ourselves as reliable, helpful, and constantly improving — with grit and a smile on our faces.