Senior Performance Marketing Manager
VISIT is a destination tech platform that brings together everything hospitality and experience operators need to be efficient, profitable, and to create guest experiences no one else can.
Our software products empower operators across Europe and beyond — from booking and distribution to payments, operations, and guest experience.
About the Role
As Senior Performance Marketing Manager at VISIT, you will take full ownership of our paid media and performance marketing efforts across markets. You will be the strategic and operational lead for performance marketing, working closely with the marketing team to drive demand, generate leads, and continuously optimize our campaigns. You will work closely with 8 coworkers in the marketing team.
This is a senior, hands-on role with high impact, where you will shape and build VISIT’s performance marketing capability in-house while acting as a trusted partner across teams in a growing, global organization.
What You Will Do
Own and lead VISIT’s entire paid media setup, including Google Ads, LinkedIn Ads, Meta Ads and other relevant channels
Plan, execute, and continuously optimize campaigns with a strong focus on performance, lead generation, and low cost per click
Take full responsibility for daily monitoring, analysis, reporting, and optimization of campaigns
Manage and optimize a significant marketing budge with clear accountability for results
Evaluate channel mix and performance, drawing clear conclusions on what works, what doesn’t, and why
Proactively identify underperforming campaigns and make data-driven adjustments together with the wider marketing team
Work closely with stakeholders to explore how we can increase leads across broader and evolving target audiences
Lead performance marketing initiatives independently, making informed decisions and acting as VISIT’s internal lead and guide within paid media
Build and develop performance marketing structures, processes, and reporting frameworks as we scale
Collaborate across a global marketing team working with multiple markets and regions
Who You Are
You have 10+ years of experience in marketing, with at least 5 years of hands-on performance marketing experience, either in-house or agency-side
You have a proven track record of managing and optimizing paid advertising campaigns at scale
You are comfortable taking full ownership of strategy, execution, and results within performance marketing
You have deep expertise in Google Ads, LinkedIn Ads, Meta Ads, and relevant tracking, optimization, and reporting tools
You are highly analytical and experienced in building dashboards and performance reporting frameworks
You understand what drives high-performing ads and have hands-on experience with A/B testing
You have experience with SEO and GEO optimization, including keyword strategy and on-page improvements
You have worked with B2B marketing and preferably Account Based Marketing
You are a strong collaborator who enjoys working cross-functionally and aligning marketing efforts with broader business goals
Experience with HubSpot is a plus, but not required
You are pragmatic and solution-oriented — comfortable “making things work” when needed and not afraid to roll up your sleeves
Why VISIT?
At VISIT, we value a unique blend of professionalism, curiosity, and passion. We look for people who combine confidence with humility, enjoy solving complex challenges, and are motivated by building sustainable, future-proof solutions for the travel industry.
What you can expect:
- A culture that supports learning, collaboration, and continuous improvement
- An international environment with colleagues across more than 10 countries
- Work that directly contributes to better experiences for operators, partners, and guests
- A company that strives to be reliable, helpful, and constantly improving — with grit and a smile on our faces
Location & Ways of Working
Hybrid
Primary office location: Gothenburg, Sweden
Some collaboration across markets and teams, with limited travel if needed
Interested?We’d love to hear from you. Apply now and join us in building the future of destination tech together.
About VISITVISIT is a destination tech platform that brings together everything hospitality and experience operators need to be efficient, profitable, and to create guest experiences no one else can.
Founded in 1999 and headquartered in Gothenburg, Sweden, VIST Group has grown into a team of 350+ employees across more than 10 countries. We describe ourselves as reliable, helpful, and constantly improving — with grit and a smile on our faces.
- Business unit
- Visit Group
- Role
- Marketing & Communication
- Locations
- Gothenburg
- Remote status
- Hybrid
Gothenburg
Workplace & Culture
We set ambitious goals for the work we do and we always have our core values in mind: Reliable, Helpful and Constantly Improving.
About Visit Group
Visit Group is the leading European software provider of e-commerce solutions for the tourism industry. We today provide digital solutions to more than 300 tourism organizations and well over a 1000 accommodations, tours and activity vendors worldwide. Our product portfolio consists oftravel technology brands like Citybreak, BookVisit, iTicket and Web Apps. Our services range from booking systems and e-commerce to travel switches. All services are seamlessly connected with each other, enabling clients to benefit from the array of possibilities found in the digital ecosystem provided by Visit Group.
This ecosystem enables inbound tourism companies, such as Ski Resorts, Tour Operators and Destination Marketing Companies to sell, combine and distribute tourism products sourced from +100 external inventory platforms. Every day we work close to partners like Google, Expedia, Hotels.com, Booking.com, Facebook, TripAdvisor and many more.
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